What began as a small fundraiser at a single Zehrs store has grown this year to raise awareness and funds across the province.
Throughout the month of March all forty-two Zehrs stores in Ontario will be hosting various events to raise money and awareness for local epilepsy support centers supporting the twenty-five communities Zehrs stores are in.
In 2012, Zehrs Imperial Road Guelph, hosted their first epilepsy awareness fundraiser. The idea of hosting a fundraiser was brought forward by a part-time colleague whose child had recently been diagnosed with epilepsy.
Thanks to the support of the store and the community the barbeque and raffle hosted in September 2012 was a great success. The store decided that they would like to continue supporting epilepsy awareness and would begin hosting annual fundraisers in March to coincide with National Purple Day.
With each year the employees and Guelph community became more invested in the fundraising and awareness efforts. The employees of Zehrs Imperial had matching purple shirts designed; shirts that regular Zehrs shoppers were quickly interested in buying so they too could be part of Team Imperial.
In Canada, 1 in 100 people have epilepsy; with each fundraising event employees and customers became more comfortable sharing their stories and experiences with epilepsy.
In 2016, the fundraising efforts had expanded as other Guelph stores became interested and wanted to participate as well. Last year was the largest event to-date as all Guelph, Kitchener, Waterloo, and Windsor stores participated under the direction of their district manager and over $7500 was raised for Epilepsy Waterloo-Wellington and Epilepsy Windsor-Essex through barbeques, breakfasts, and t-shirt sales at each store.
Zehrs Markets proudly supports its communities at various events as a Sea of Orange, but for the Month of March that sea will be both orange and purple as all forty-two stores join together to support local epilepsy support centres in their fundraising efforts. Each store will be hosting various fundraisers throughout March, leading up to National Purple Day on Sunday, March 26, 2017. Check out events happening in our area here. :-) Happy Purple Day!
Join the conversation on Social Media using the HASHTAG #ZehrsPurpleDay
Printable Press Release – Courtesy of Alex Evans